Merchant-first influencer & affiliate SaaS

Launch your affiliate operation from your own shop first

bffy.ink lets merchants register shops, create referral programs, build a private affiliate roster, and then expand into agency-led operations when needed.

Self-serve for merchants first. Advanced multi-merchant mode for agencies second.

Step 1

Register your shop

Add your store and connect your plugin or verification flow.

Step 2

Create your first referral program

Set commission rate, currency, approval mode, and coupon policy.

Step 3

Build your affiliate roster

Add employee affiliates, trusted partners, or collaborators to your private roster.

Start in four practical steps

01

Register your shop

Add your store and connect your plugin or verification flow.

02

Create your first referral program

Set commission rate, currency, approval mode, and coupon policy.

03

Build your affiliate roster

Add employee affiliates, trusted partners, or collaborators to your private roster.

04

Source more influencers

Browse the public influencer pool when you want to expand beyond your roster.

What merchants can run directly

Shop onboarding

Create and manage merchant-owned shops, plugin status, and launch readiness.

Referral program controls

Launch commission referral programs with active/manual approval and branded coupon policy settings.

Private affiliate roster

Keep your own affiliate list inside your organization instead of relying only on a public marketplace.

Launch pricing

Simple flat pricing for merchant-first launch

Choose one monthly plan based on your current click band. Flat monthly checkout is the only live self-serve path for launch, while click caps stay reviewable after real traffic lands.

Merchant launch

LAUNCH

Best first plan

$29/mo

The clearest flat monthly starting point for a first live merchant team.

Influencer-issued clicks10,000/mo

Operator upgrade

GROWTH

$79/mo

For merchants running multiple active campaigns and steadier influencer traffic.

Influencer-issued clicks40,000/mo

Serious ops

SCALE

$179/mo

For higher-traffic teams that need more headroom before custom contracting.

Influencer-issued clicks150,000/mo

Free fallback

FREE

A small production-cap tier for initial setup, low-volume operation, and post-trial fallback.

$0/mo

300/mo

Manual setup

ENTERPRISE

For bespoke traffic, payout, tax, support, and contract terms outside self-serve checkout.

Custom

Custom

Launch click allowances are provisional. Review redirect latency, bot traffic, DB load, and infra cost after the first 30 days of real merchant traffic before tightening caps.

Private affiliate roster

Use both private roster and public sourcing

Register affiliates you already know: internal teammates, freelancers, or external partners tied to your organization.

Public influencer sourcing

Keep /merchant/influencers as your public discovery channel for finding additional creators.

Public influencers stay available when you want more reach.

Advanced mode

Agencies still matter — as the advanced mode

Agency mode is for operators managing multiple merchants, MCN-style rosters, or shops they do not directly own.

Manage multiple merchant relationships from one operating layer.

Coordinate influencer pools and settlement workflows across merchants.

Use bffy.ink beyond one owned shop when you need outsourced or multi-brand operations.

FAQ

Can a merchant use bffy.ink without an agency?

Yes. Merchants are the default starting persona on bffy.ink. You can register shops, create referral programs, and manage your own affiliate roster before involving an agency.

What is the difference between your affiliate roster and public influencers?

Your affiliate roster is a private organization-owned list of known collaborators. Public influencers are discoverable creators you can browse separately when you want to recruit beyond your existing network.

When should I use agency mode?

Use agency mode when you manage multiple merchants, run an MCN or marketing firm, or operate shops that are not owned directly by your merchant organization.

Start merchant-first, expand when needed

Launch your shop, first referral program, and affiliate roster on bffy.ink.